The Importance of Business Values

Hi,

In earlier posts we explored the ideas of Integrated Marketing and Benefitting from Your Branding Framework. Both of these ideas require a certain amount of consistency and a predictable and reliable foundation on which to build. After all, for marketing to be “integrated” it must have a central cohesive theme. A branding framework has to have internal consistency if it’s going to hold together.

Here we want to talk about the most basic point of integration for all ideas, actions, choices, and behaviors in your salon: Your Business Values. In the post titled “Values” we discussed what values are and how they compare to ideals. What we urge every salon owner to do as soon as possible is to begin the process of discovering their values. Take the time to think through the choices you make and the actions you take. What values do you discover behind them? No matter what you discover your values to be, it’s important for you to write them down and keep them clearly in mind. We argue that by acting consistently on your values—even those that might cause you some short-term hardship by sticking to them—you will fundamentally improve all aspects of your business in the long-term.

Here are three ways you can improve your business by consistently acting on your values:

Hiring better, more loyal staff
Developing a more potent Brand Promise
Creating a Transformational Client Experience

If you would like help discovering your values and then applying that knowledge to help you hire the right people please contact me.

Jim Lucas
Séva Education
gojimlucas@sevastyle.com
(925) 980-7871


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