Branding Framework

Hi,

Adopting a Branding Framework keeps your brand development on track. There is an old saying, “If you don’t know where you’re going, every road will take you there.” A well thought out framework has a beginning, middle, and ending—and all the points on the journey are well defined. Starting with anything less increases the risk that you will waste precious time, resources, and money.

A Branding Framework also creates consistency. Consistency is important in the execution of any integrated marketing campaign (where each element of the campaign reinforces and strengthens every other element); and it is important for the constant improvement of past and current campaigns so that each new campaign becomes better and more effective for your brand.

The key in adopting any framework, or thinking system, is to adopt it once: Then pouring your energy into execution and continuous improvement. The body of branding knowledge is replete with definitions, counter definitions, and terms that overlap. Our framework is solid and, if used consistently, will accelerate the development and strength of your brand.

Whichever framework you ultimately choose, remember this: In the end, the real value comes from what the Branding Framework allows you to accomplish. So, when you find yourself asking, “Why am I putting time and energy into developing this framework?” please know that the answer contains enormous value for your brand. A proper Framework gives you and your salon:

A shared understanding of what your salon must do in order to thrive
A strategy to turn your clients into your brand advocates
The ability to invest in your brand and increase its power
A means to drive profitable growth

If you are curious about how to develop a Branding Framework for your salon—complete with Statement of Purpose, Vision, Brand Promise, Ideal Client, and much more—please contact me. I’d enjoy talking to you about your needs and your dreams for the future of your salon.

Jim Lucas
Séva Education
gojimlucas@sevastyle.com
(925) 980-7871


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