Benefiting from Your Branding Framework

Hi,

In an earlier post we noted how the real benefit of developing a Branding Framework is what completing it allows you to accomplish. We’ve already talked a little bit about how the Branding Framework helps you turn clients into Brand Advocates who actively recruit new clients and stick with you year after year.

Here, we’re discussing another direct benefit of completing your Branding Framework: Developing a shared understanding of what your salon must do in order to thrive.

Unless you work alone, you count on others to help your salon succeed. To coordinate the energies of two or more people you need to develop a shared understanding. That understanding may involve, goals for the salon, the image you want to project, the experience you provide to the client, the promise your brand makes to your clients, the working conditions in the salon, the goods and services you provide, and much, much more.

By working through your Statement of Purpose, Vision, Mission, Messaging Stack, and other elements of the Branding Framework, you and your staff develop a shared understanding of where you are headed. That, in turn, causes three immediately positive things to happen: 1) You develop synergy, in other words, when everyone is cooperating and working toward common goals, things work out better, 2) You make faster progress toward your goals (“Many hands make light work”) and, 3) People have something to believe in that is bigger than themselves. This is particularly useful for improving teamwork and getting everyone working for “The greater good” of serving your clients and building the strength of your brand.

If you would like to enjoy these direct benefits—and many more—please contact me directly.

Jim Lucas
Séva Education
gojimlucas@sevastyle.com
(925) 980-7871


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