What Drives Your Salon?

Hi,

At the end of the day, only one thing matters.

Every small business owner has to wear many hats. Every salon owner knows there are hundreds of things that must go right every day if their salon is going to survive. Many salon owners know there are a handful of things they have to keep an eye on if they want their salon to last. We want you to be one of the salon owners who get it: There is really only one thing that drives your salon—everything else simply comes along for the ride.

There is one thing that can make up for:
• An average location
• Losing your best stylist
• A downturn in the economy
• A flawed business strategy
• An increase in your rent, etc.

There is an old saying, “When a river runs dry, the rocks begin to show.” In terms of your salon; think of water in the river as cashflow, the banks of the river as your marketplace, and the rocks as problems. What is the one thing that drives your business? The one thing isn’t cashflow because cash doesn’t just appear, it’s provided by clients. The one thing isn’t clients because clients come and go.

Well, if it isn’t cashflow and it isn’t cliets, what is it? The one thing that drives your salon is the client experience you imagine, create, and then tirelessly maintain day-in and day-out. But, not just any client experience—it has to be a Transformational Client Experience.

A Transformational Client Experience achieves many things, including:
• Creating a bright spot in a client’s day
• Increasing a client’s self esteem
• Infecting them with optimism
• Making someone feel more connected to life.

It doesn’t mean you can ignore your business strategy or that your problems go away. It simply means that when you create a Transformational Client Experience, clients want to visit your salon, they tell their friends, your cashflow increases and it makes everything else easier and makes your salon more competitive.

If this thinking appeals to you, and you are committed to making your mark on the haircare business, please contact us to set up a few minutes to talk. We’re very interested in your story and your aspirations for the future. We’d like to explain our program and explore whether it makes sense to move forward. Thanks for taking time to read this. We look forward to hearing from you.

Jim Lucas
Séva Education
gojimlucas@sevastyle.com
(925) 980-7871


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