The Cure for Reaction Sickness

Hi,

In The Creation of Value, Irving Singer concludes there is no final answer to the question, “What is the meaning of life?” However, he does believe there is an answer to the question, “What brings meaning to life?”

The answer: By creating value.

During my corporate career, in the workday stories of my friends, and in what I hear when chatting with salon owners, it is clear to me that most people intuitively understand this answer. We all want to do something that makes a difference, something important, we want to use our time wisely, and create something of value whether at work, home, or at play.

While we all “get it” we don’t always get it right. There is a saying, “Don’t confuse motion with progress,” and that may be where a lot of us fall short. In our honest attempt to do something important we too often settle for doing things that fill up our days—reacting to whatever happens to come next—which only make us feel important. It may be true when you hear someone say, “It’s crazy!” “I’m slammed!” or “Work’s insane!” but before taking their claim at face value, it’s worth wondering “Is this a case of Reaction Sickness?”

Reaction sickness occurs whenever we perform tasks that come our way without examining how they fit into our plans to create Transformative Client Experiences, build our brands, or improve our salon operations. Admittedly, it’s probably something we can never completely cure, but it’s something we definitely have to guard against, treat, and manage.

The best antidote we know of for reaction sickness is having a well-defined purpose, clear and measurable goals, and strategic plan for your salon. If you would like to learn more about these ideas and begin the process of injecting power into your brand, please contact me.

Jim Lucas
Séva Education
gojimlucas@sevastyle.com
(925) 980-7871


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