Every small business needs to know what they stand for—and to inspire others to join them as they fulfill their purpose and pursue their vision. This is at the very heart of my work around Branding Framework and Transformative Client Experience. Purpose, Mission, Vision, Promise, The Ideal Client, Functional Needs, Emotional Needs, etc., is the stuff we use to get at, “What does your business stand for?” Then we work to communicate it in ways that resonate with your customers, unify your staff, and organize your operations.
As Walter Isaacson wrote in his biography of Steve Jobs, one of Jobs’ fundamental principles throughout his work life was his desire to operate at the intersection of Liberal Arts and Technology. http://www.youtube.com/watch?v=OesY-denV8k. This allowed Apple to create incredible technical advancements that were also intuitive, easy, and fun to use. This thinking inspires what I call the Unifying Business Principle, that is, the idea that sums up in a few short words or sentences the most basic idea of how a small business will operate.
As I’ve worked with hair salons around the U.S., I believe we have discovered the Unifying Business Principle that is worth considering for those readers in the salon industry: Owners, stylists, other service staff, receptionists, and administration.
Operate at the intersection of Art and Business. This alone provides the opportunity to contribute at the highest possible level: To perfect our Art in the service of our clients, ourselves, and our organization. Without Art there is no beauty. Without clients there is no organization. Without organization we are alone.
Jim
Lucavia
www.lucavia.com
(925) 980-7871
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© Copyright Jim Lucas 2007-2013 All Rights Reserved
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