New Clients or More Success?

Hi,

When we don’t have a relationship with a salon or spa and we ask, “What is the one thing you need most?” the answer we hear is, “More clients.” The message is clear, it’s simple, and it’s compelling. It’s something we respect and something we believe. As a result, our branding practice contains a new business development module that is entirely focused on bringing new clients into your salon or spa.

When we have a trusting relationship with a salon or spa we get a surprisingly different answer to the same question, “What is the one thing you need most?” When a salon or spa owner feels safe, and we have personal rapport, we often get an outpouring of disclosures that reveal the true state of their business. It often turns out that “More clients” is just the tip of the iceberg and many of our clients struggle with anything from “Getting my salon to the next level,” to “Creating better loyalty and teamwork with my staff,” to “I really need someone to help me get my business act together.”

MORE CLIENTS

So, if you are coming to this conversation from the “More clients” point of view we have something very direct and simple for you. We would like to share our Business Development Playbook and we would like to introduce you to the Plan-Do-Check-Act methodology. It is a simple idea with zero overhead. It simply states that we make our plans, execute our actions, check to see if they worked, and then act accordingly when we repeat our plans. That is, we get constantly better by documenting and measuring our results and then systematically throwing out what doesn’t work in favor of improving the things that do work. (Please see earlier blog posts for more insight.)

MORE SUCCESS

If you’re coming to this conversation looking for something deeper—or simply open to it, we have something very concrete and powerful to offer. Séva Education believes that at the end of the day only one thing matters. That one thing is creating a transformative experience for clients—which in turn—transforms them from clients into advocates who actively look for ways to help you succeed. (See earlier posts for more detail.) Our practice consists of three pieces: client experiences, branding, and excellent operations. In the Transformative Client Experience component we show how simple client service is not enough for a spa to thrive. Even strong functional experiences (great services, great location, great attitude, great prices, etc.) are not enough to build powerful brands. It’s only when we tap into the multiplying effect of Functional X Emotional experiences that we can truly create something transformative for you. Once that is clearly defined we build your brand story, using our Branding Framework, to clearly and consistently tell the market who you are, what you stand for, and what you promise.

If these ideas pique your interest, and if you want to learn more about developing new clients, please contact us. We’d love to hear your story and, when you’re ready, learn about what’s truly keeping you up at night.

Jim Lucas
Séva Education
(925) 980-7871
gojimlucas@sevastyle.com

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